Community Foundation
CASE STUDYNonprofit organizations always have great stories to share, but the efforts can seem disjointed. We created a storytelling sub-brand for the Community Foundation of Elmira-Corning and the Finger Lakes called “Good Works.” Over time, we’ve built a library of content across several platforms to share these stories regularly.
“Good Works” started with a video series featuring extraordinary people providing selfless services to their community. The project has grown to include a monthly podcast, more than 20 videos, and countless lives touched throughout the region.
The Good Works Podcast
“We were looking for a new way to share stories about the good works happening in our community. Creagent Marketing was key in helping us create a new strategy using both podcast and videography tools to communicate to our audience in an engaging and relevant way.”
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increase in facebook fans after the first month
Original pieces of Good Works content, totaling more than 50K views
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Of total social media engagement comes from Good Works Campaign
Across a variety of digital platforms, including YouTube, iTunes, and Facebook, the Good Works Project has achieved a viral reach of more than 100,000 impressions.