Community Foundation

CASE STUDY

Nonprofit organizations always have great stories to share, but the efforts can seem disjointed. We created a storytelling sub-brand for the Community Foundation of Elmira-Corning and the Finger Lakes called “Good Works.” Over time, we’ve built a library of content across a several platforms to share these stories regularly.

 

“Good Works” started with a video series featuring extraordinary people providing selfless services to their community. The project has grown to include a monthly podcast, more than 20 videos, and countless lives touched throughout the region.

The Good Works Podcast

“We were looking for a new way to share stories about the good works happening in our community. Creagent Marketing was key in helping us create a new strategy using both podcast and videography tools to communicate to our audience in an engaging and relevant way.”

Sara Palmer

Vice President of Programs, Community Foundation of Elmira Corning and the Finger Lakes

%

increase in facebook fans after the first month

Original pieces of Good Works content, totaling more than 50K views

%

Of total social media engagement comes from Good Works Campaign

Across a variety of digital platforms, including YouTube, iTunes, and Facebook, the Good Works Project has achieved a viral reach of more than 100,000 impressions.