Guthrie Health
CASE STUDYCreagent Marketing delivered an award-winning digital branding campaign for Guthrie, featuring a nationally recognized video, billboards, mailers, and social media content. Since then, our team has continued to produce high quality campaigns in partnership with the Guthrie Strategic Planning and Marketing team.
National recognition.
“Winning the Ragan Employee Communications Award and PR Daily Social Media & Digital Award for our recruitment marketing campaign was an incredible honor. It was a testament to the hard work of everyone involved in creating, executing, and managing the campaign. Our success is a direct result of our team’s commitment to delivering creative solutions that resonate with our target audience. Winning these awards has been a major milestone for our team, and I am proud of the recognition we received.”
Maria Knapp – Marketing Manager, Guthrie
Award-winning video marketing.
The concept was developed over the course of in-person brainstorming sessions with Guthrie. The important values were identified: those that showed a clear advantage for the client against traveling nurse assignments. And the tagline brought the entire campaign full circle: “Your Career in Full Color”
%
increase in nurse leads compared to prior months before the campaign was launched
%
increase in year-over-year nurse hires
We were focused on creating a different look and feel than traditional healthcare advertising, and the result was a direct benefit to the client and their recruitment staff.