Joining Forces for TBEX
In 2018, Finger Lakes Wine Country and the Corning Museum of Glass hosted TBEX North America, bringing hundreds of travel bloggers into our backyard. We worked with dozens of regional businesses to make sure they were prepared to engage and interact on social media.
When TBEX North America came to the Finger Lakes, small business owners felt unprepared for the potential exposure. Many had never used anything but Facebook, so we taught them how to leverage Twitter and Instagram to connect with major influencers. The result was over 1.2 million impressions for small businesses during 3 info sessions.
In addition, we met with dozens of influencers in order to curate opportunities for our clients in the region. Sean Lukasik was accepted as a conference speaker, talking about the importance of regionally-focused blogs. And Logan Sweet organized a wine tour for more than 50 conference attendees. We couldn’t be more proud to show off the region.