Just recently, Tracx came out with their authoritative 2017 social media infographic – and it’s an internet marketing nerd’s dream. The graphic shows some of the most important data points about social media users and adds some fascinating trivia to drive home those points. For example, did you know that YouTube reaches more 18-49 year olds than any cable network in the United States?
This is the type of infographic that becomes a conversation-changer. While many small businesses use arbitrary decision-making to decide how to access their audience, these statistics provide better insight for well-informed marketing tactics. If your target demographic is under the age of 35, for instance, you have a strong argument for being on Instagram, where 90% of users are in your target and 53% choose to follow brand accounts.
But enough of my introduction. Below is the 2017 State of Social infographic from Tracx.com.
To learn more about what this means for your marketing efforts, send us an email today. Or check out our small business packages for social media marketing and insights.