Creagent Marketing Receives National Awards for Guthrie Campaign
Creagent Marketing and the Guthrie Strategic Planning and Marketing team have been recognized by Ragan Communications for three Employee Communications Awards. The team won the category for Best Employer Branding for their campaign titled “Your Career in Full Color” in PR Daily’s Social Media & Digital Awards. The campaign was also awarded Best Recruitment Video and was runner-up for Best Recruitment Campaign.
Through billboards, direct mail, social media ads, and television commercials, Guthrie was able to successfully share nursing opportunities with the community. The campaign focused on the career benefits and competitive advantages Guthrie offers for their nurses. This campaign was successful in its mission, ultimately increasing the hiring of full-time nurses by ten percent.
“Winning the Ragan Employee Communications Award and PR Daily Social Media & Digital Award for our recruitment marketing campaign was an incredible honor,” said Maria Knapp, Marketing Manager at Guthrie. “It was a testament to the hard work of everyone involved in creating, executing, and managing the campaign. Our success is a direct result of our team’s commitment to delivering creative solutions that resonate with our target audience. Winning these awards has been a major milestone for our team, and I am proud of the recognition we received.”
Guthrie is focused on improving the health and well-being of the communities it serves, while providing an environment of compassion, learning, and discovery.
“We’re extremely proud of these awards, which reflect the hard work that everyone put in on behalf of our client,” said Sean Lukasik, owner of Creagent Marketing. “Our team – including Erin Panosian and Dave Rochelle – worked seamlessly with the Guthrie Marketing department to make this campaign a success.”
Creagent Marketing is dedicated to helping their clients stay on brand while capturing followers and leads along the way. Focusing on design, content development, and comprehensive digital marketing campaigns, the company has been successful in generating content that helps clients reach their customers in various ways. From creating new company logos to building video and podcast series, the team at Creagent Marketing has a wide variety of skills and knowledge. Examples of clients include Arbor Housing and Development, Corning Civic Music, and the Community Foundation of Elmira Corning and the Finger Lakes.
Ragan Communications has been delivering “trusted news, training and intelligence for more than 50 years to internal and external communicators, HR professionals and business executives.”
“It’s an honor to see our work next to some of the other winners like PepsiCo, Capital One, Disney Parks, and John Deere,” added Lukasik. This is the first time Creagent Marketing has been recognized by Ragan Communications.
To learn more about this campaign, check out our portfolio page featuring Guthrie recruitment marketing.